Ironridge Roofing Co.

Bold roofing template with before/after slider, spec-sheet services, project carousel, process timeline, FAQ accordion, and a quote form. Designed to feel like a serious contractor, not a handyman.

Ironridge separates the serious roofing contractor from the bloke-with-a-ute end of the market. Roofing is a high-ticket, low-frequency, trust-driven purchase — visitors are spending tens of thousands of dollars on something they can't see and won't see again for 25 years. Every layout decision is calibrated for that buyer.

The spec-sheet services aren't a marketing list, they're a technical reassurance — material types, warranty terms, compliance certifications, install methods. Customers comparing three quotes care about these specifics far more than design polish, and putting them on-page wins on credibility.

The before/after slider and project carousel work together. The slider is the dramatic transformation reveal; the carousel is the volume signal. Twenty completed projects with one-line job descriptions tells a story "15 years experience" never can.

The process timeline defangs the perceived risk. Roof replacements involve scaffolding, weather contingencies, and sometimes structural surprises — visitors who don't know the process are nervous about commissioning. A clear five-step explainer (inspection → quote → schedule → install → warranty) removes a major drop-off.

The FAQ accordion handles the long tail of trust questions: insurance during work, what happens in rain, who handles council approvals, lead times. Burying these in PDFs is the wrong move; an on-page accordion captures the question-stage visitor and converts them.

We'd recommend Ironridge for roofing contractors, re-roofing specialists, gutter and stormwater trades, and any high-ticket capital-works trade where a single project is over $20k.

Tailored to your business

Templates are starting points. We don't sell them standalone — every site we ship is tailored to your business with your copy, your photos, your services, your suburbs, and your Google Business Profile properly set up.

Typical engagement: a 30-minute kickoff to understand your business, copy and photo direction within the week, a working preview within two weeks, and a live site within four. Hosting, domain, and support all included.