Petal & Stem

Warm, occasion-led template for florists who want online ordering without losing the personality of the shop. Soft photography, occasion-based packages, and a delivery-info section that pre-empts every common question.

Petal & Stem is built around the way customers actually shop for flowers — by occasion, not by stem type. The packages section leads with named occasions (anniversaries, sympathy, just because) and what's included at each price point, because that's how non-florists make decisions.

Galleries do the heavy lifting for trust. Real arrangements you've made, photographed in real light, with real wraps. Stock floral photography is the fastest way to lose a discerning gift-buyer; we've built the layout to encourage your own photography even when it's iPhone-quality.

Delivery is its own section because it's the question that kills the most flower orders — same-day cutoff, suburbs covered, packaging guarantee. Putting it on-page reduces phone-call interruptions and lifts conversion on browse-buy decisions.

We'd recommend Petal & Stem for neighbourhood florists, gift-and-flower combos, event florists who do retail on the side, and any floral business where same-day delivery is part of the value prop.

Tailored to your business

Templates are starting points. We don't sell them standalone — every site we ship is tailored to your business with your copy, your photos, your services, your suburbs, and your Google Business Profile properly set up.

Typical engagement: a 30-minute kickoff to understand your business, copy and photo direction within the week, a working preview within two weeks, and a live site within four. Hosting, domain, and support all included.